In order to be able to get the best out of your email marketing, you should follow some important tips.
In this article, we’ll focus on 29 important email marketing tips that you can use to get the best out of your email marketing system by following these tips.
The content of this article is based on the free book of sales increase by email marketing Ali Noorani.
Twenty-nine important email marketing tips:
1- Check all parts of your text before sending the email.
2. Before you write the letter, edit and correct your spelling. The existence of this spelling mistake can discredit your company and site.
3. Send a copy of your email to your emails on different servers and see which of these emails go to the directory inbox and which of them to the spam branch.
4. Check all the links in your email. You may have used the email format of the previous email and therefore the previous email links in your current email. Be sure to check these items before posting.
5. Set your own posting time. Even if you use the best SMTP services, it’s not a good idea to send ten thousand emails at a time.
According to my experience of sending out your own hosting, the best setting for sending email is four emails per minute.
6- The best time to send emails is Saturday at 8 o’clock in the morning. Never send emails on Friday. Because until the morning of Saturday, the user may receive other emails. You need to set up the post so that the user will be in the first 5 emails on the list when it goes to work.
7. Never send spam. Try to email your enthusiasts with the way in which the sales increase by email marketing is said.
Spamming will cost a lot for your online business.
8. Email is one of the factors of confidence building. Try not to do anything at your posts to make this user trust erased.
9. Follow the simple principle in your emails. The easier it will be for your email to be more readable. Try showing your message to the user.
10. Sort your e-mail content based on important to low importance.
11. Encourage users to try on the email link. When users return to the site, they may come to your product page and purchase products.
12. Never use Java code in your emails.
By doing so, your email may be known as spam.
13- Put all necessary code inside the email. If you use the CSS code in the email, be sure to put it inside the email.
14. In your emails, try to keep your content above HTML code.
15. Use the graphics of your site in the postings.
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16. Do not increase your volume, for more information, direct the user to the page of your site. Some users check their emails with the mobile, so they do not like to receive bulk emails.
17. Make sure your server is not on the blacklist. If your server is in blacklist. No matter how basic your letter is, all your emails will not reach the recipient or they will be spammed.
18. If you use English words, do not distance words. For example, do not write the word “world”: w o r l d
19. Do not use spam words in your email. Free words are known as spam. You can get a list of these words through Google.
20. If you do the Reverse DNS settings. Emails will be sent better. To do this, you can implement your own hosting company and apply for it.
21. Always check your opponents. Subscribe to their list and review their email marketing strategies. Note that they may also be members of your list.
22. Provide content to users that the user always reads your emails as their first priority.
23. In any case, if you provide free or commercial content. Make sure this information is not readily available elsewhere.
Your news, analysis, and business experiences are one of those things. Make sure your content is so engaging that your contacts are eagerly following your emails.
24. If you help users solve their problems they will become loyal people and will always follow your news.
25. Try to produce part of the content of your site in audio and video, and in these emails you will place these files for free and exclusive to your contacts in your list. By doing this, you’re better off communicating with your list members.
26- Do not try to link in the emails sent to other useful articles. Members of your list have been contacted to contact you.
27 – Use the division test to get better and get better results from your list. In this way, you divide the members into two groups. And each one sends content with a different color and structure and by doing this you can select the best design for your letters.
28. Using Google Analytics, analyze the behavior of users after login, and calculate your conversion rate on each email. This way you can get the best return.